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Blackhawk Network Acquires NimbleCommerce
Acquisition will add digital promotions platform to Blackhawk's growing ecommerce portfolio

PLEASANTON, Calif., Feb. 3, 2016 /PRNewswire/ -- Blackhawk Network, a leading prepaid and payments network, announced today that it has acquired NimbleCommerce, a digital commerce platform and network for promotions. NimbleCommerce also allows merchants and brands to manage their own prepaid offer and gift card programs, or resell through a network of retailer and publisher branded sites.

"The NimbleCommerce offer network is an exciting compliment to the Blackhawk Network ecommerce portfolio," said Talbott Roche, Blackhawk Network president. "NimbleCommerce will add to our existing offerings by providing merchants and retailers with more online distribution capabilities for gift cards and egifts, and will also provide consumers with additional prepaid brands and offers."

The acquisition adds hundreds of new distribution points encompassing media outlets, deal websites and other publishers to Blackhawk's ecommerce platform, and also adds thousands of merchants, including local and regional merchants, to Blackhawk global offerings.

"We are excited to be a part of Blackhawk," said Prashant Nedungadi, CEO of NimbleCommerce. "By joining our commerce and promotions platforms and our marketing, web and mobile solutions with Blackhawk's, we are confident that our customers and partners will benefit greatly."

"Retailers place importance on offering discounts and deals to attract new shoppers," said David Jones, Blackhawk Network general manager of Global Digital and eCommerce. "The NimbleCommerce team has done an excellent job in responding to this market interest with a platform that effectively merges advertisers with publishers. We're looking forward to leveraging this across both Blackhawk's and NimbleCommerce's networks."

About Blackhawk Network

Blackhawk Network Holdings, Inc. (NASDAQ: HAWK) is a leading prepaid and payments global company, which supports the program management and distribution of gift cards, prepaid telecom products and financial service products in a number of different retail, digital and incentive channels. Blackhawk's digital platform supports prepaid across a network of digital distribution partners including retailers, financial service providers, and mobile wallets. For more information, please visit and

About NimbleCommerce

NimbleCommerce is a leading commerce platform and distribution network for digital promotions. The company helps merchants sell their own pre-paid offers and gift cards through a network of publisher branded sites. Its services include an e-commerce platform, merchandising and promotions system, offer redemption system for merchants, syndication platform, mobile capabilities, email campaign management, analytics and reporting. For more information, please visit

Forward Looking Statements

This press release contains forward-looking statements that involve risks and uncertainties, as well as assumptions that, if they never materialize or prove incorrect, could cause the results to differ materially from those expressed or implied by such forward-looking statements, including, without limitation: risks related to the demand for gift cards in the ecommerce market, the success of integrating the digital commerce platform acquired from NimbleCommerce onto Blackhawk's existing platforms and the results from the use of the acquired distribution capabilities. The statements contained in this press release that are not purely historical are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements are often identified by the use of words such as, but not limited to, "anticipate," "believe," "can," "continue," "could," "estimate," "expect," "intend," "may," "plan," "project," "seek," "should," "target," "will," "would" and similar expressions or variations intended to identify forward-looking statements. These statements are based on the beliefs and assumptions of Blackhawk's management based on information currently available to management. Such forward-looking statements are subject to risks, uncertainties and other important factors that could cause actual results and the timing of certain events to differ materially from future results expressed or implied by such forward-looking statements, including Blackhawk's ability to successfully integrate the acquired business and products; costs related to the acquisition; whether demand for gift card ecommerce market grows as anticipated; the competitive environment in the industry and competitive response to the acquisition; general market and business conditions; and the accounting impact of the acquisition. Factors that could cause or contribute to such differences include, but are not limited to, those identified in the "Risk Factors" section in Blackhawk's filings with the Securities and Exchange Commission. Furthermore, such forward-looking statements speak only as of the date of this press release. Except as required by law, Blackhawk undertakes no obligation to update any forward-looking statements to reflect events or circumstances after the date of such statements.



 Patrick Cronin

Teri Llach

 (925) 226-9973

(650) 575-6913  

Ashley Jackson

(719) 332-3495


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SOURCE Blackhawk Network