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GameStop Announces In-Store Gift Card Exchange Powered By Cardpool
Customers Can Now Sell Gift Cards at All GameStop U.S. Locations for Immediate In-Store Spend

SAN FRANCISCO, March 11, 2015 /PRNewswire/ -- GameStop Corp., a family of specialty retail brands that makes popular gaming technologies affordable and simple, today announced that GameStop customers can now sell select gift cards to buy the great products they do want at GameStop at any of its more than  4,000 retail locations as well as online. This is part of an expanded offering launched online in 2014 through a partnership with Cardpool, a premier gift card exchange platform.

Based on the successful launch and consumer demand for the online exchange program, GameStop Exchange is expanding so that customers can also quickly sell their gift cards in GameStop retail stores and have the value loaded to a GameStop gift card that can be immediately used to make GameStop purchases. This instant gratification is a key component to the GameStop exchange experience, and a differentiated advantage for GameStop through its partnership with Cardpool.

"We've always provided the best value through our trade-in and preowned offerings, and the success of our original gift card exchange offering has proven that," said Jon Haes, senior director, pre-owned merchandising at GameStop. "We're excited about our growing partnership with Cardpool. This is the logical 'next step' in revolutionizing the way major retailers offer prepaid gifting exchange while providing customers even more ways to access immediate value both in their retail stores and online."

"GameStop is already the leader in the game trades business," said Tomas Campos, Blackhawk Network general manager of digital & emerging services. "Gift card exchange is another valuable service to offer to their customers that further differentiates GameStop in the market."

To learn more, please visit GameStop.com/WeBuyGiftCards.

About GameStop Corp.

GameStop Corp., a Fortune 500 and S&P 500 company headquartered in Grapevine, Texas, is a global, multichannel video game, consumer electronics and wireless services retailer. GameStop operates more than 6,600 stores across 14 countries. The company's consumer product network also includes www.gamestop.com; www.Kongregate.com, a leading browser-based game site; Game Informer® magazine, the world's leading print and digital video game publication; and www.buymytronics.com, an online consumer electronics trade-in platform. In addition, our Technology Brands segment includes our Simply Mac, Spring Mobile and Cricket stores. Simply Mac, www.simplymac.com, operates 46 stores, selling the full line of Apple products, including laptops, tablets, smartphones and offering Apple certified warranty and repair services. Spring Mobile, http://springmobile.com, sells post-paid AT&T services and wireless products through its 311 AT&T branded stores. Cricket Wireless, www.cricketwireless.com, offers pre-paid wireless services, devices and related accessories. We operate 51 Cricket stores in select markets throughout the United States.

General information about GameStop Corp. can be obtained at the company's corporate website. Follow GameStop on Twitter @ www.twitter.com/GameStop and find GameStop on Facebook @ www.facebook.com/GameStop.

About Cardpool

Cardpool, Inc., a subsidiary of Blackhawk Network Holdings, Inc., is a fast-growing gift card exchange company where customers can buy a discounted gift card, sell their gift card for cash, or trade gift cards, safely and securely. Headquartered in San Francisco, California, visit Cardpool at www.cardpool.com.

About Blackhawk Network

Blackhawk Network Holdings, Inc. (NASDAQ: HAWK and HAWKB) is a leading prepaid and payments global company, which supports the program management and distribution of gift cards, prepaid telecom products and financial service products in a number of different retail, digital and incentive channels. Blackhawk's digital platform supports prepaid across a network of digital distribution partners including retailers, financial service providers, and mobile wallets. For more information, please visit www.blackhawknetwork.com and www.giftcardmall.com

 

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/gamestop-announces-in-store-gift-card-exchange-powered-by-cardpool-300048762.html

SOURCE Blackhawk Network

Chris Prouty, MWW for Blackhawk Network and Cardpool, Blackhawknetwork@mww.com