Category winners received awards in front of more than 500 attendees at the 2016 Hawk Awards gala on
Industry Achievement: Honors the individual or organization that made the greatest contribution to the advancement of the gift card industry.
- Chase: for its Chase Freedom Mobile App, which enables its credit card holders to have their cash back rewards with them to redeem directly at checkout at 40 merchants.
Industry Innovation: Honors the year's largest and most strategic progression in prepaid. Winner is selected via votes placed by Blackhawk Network Summit attendees.
- Stockpile /
Multi Packaging Solutions/ TDC INSTORE : for launching an innovative card on carrier product. The display was pre-merchandised with many different versions of the gift card for stock to ensure accuracy of the planogram and comprehensive education about the product.
Best Overall Prepaid Program: Honors a top-notch, ground-breaking program offered by a content partner or distribution partner.
- Ahold: for boosting sales and revitalizing their prepaid program with robust marketing programs, including featuring gift cards in-ads weekly and installing of new gift card fixtures in 2015.
Best Promotional Program –
- Gift Card Impressions: for bringing meaningful gifting solutions in packaging to consumers. For holiday 2015, Gift Card Impressions worked with multiple retailers to create a "Gift with Purchase" package that provided consumers with a total gifting solution on the
Best Promotional Program –
GAP Inc.: for partnering with Albertson's/Safeway to implement a robust marketing plan utilizing its "Just For U" platform, which resulted in strong year-over-year sales growth.
Best Card Design: Honors the most creative, innovative and impactful physical or egift design within the prepaid category.
Cheesecake Factory®:for launching a new wrap packaging design to maximize the gift card carrier real estate and emphasize its brand.
Best Omnichannel Program: Honors the company who successfully executed a program in both physical and digital distribution channels to drive prepaid commerce.
Kroger: for connecting its best customers and card partners using an omnichannel approach. Krogercontinues to drive sales with strong in-store promotions, but has embraced digital channels as well by executing online and mobile marketing programs that provide customers 24/7 access to purchase gift cards or egifts via Kroger.com.
Best International Program: Honors the best promotional or marketing program by a content partner or a distribution partner outside of the U.S.
- Sport Chek: for partnering with retailers to develop strategic marketing plans during back-to-school season to drive incremental sales growth in 2015.
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